New York City Wall Projection and Projection Mapping

Turn New York's buildings into show-stopping billboards. GoProjection places large-scale, captivating projection ads on the sides of buildings in high-traffic areas, turning bland walls into instant works of art. It's all about the element of surprise, and in NYC that means plenty of eyes that can't avoid your message.

Projection advertising on a New York City building

Where we project in New York

Grand Central Station • Brooklyn Bridge • Verizon Building • Times Square • Empire State Building • 5th Avenue • West Village • Downtown Manhattan • Brooklyn

High-traffic spots: iconic NYC landmarks, busy Manhattan and Brooklyn neighborhoods, and buildings where plenty of eyes will be unable to avoid your advertisement. Lifetime Fitness, with NYC creative agency Piranha, projected motivational quotes onto 9 buildings over three nights to promote a new Manhattan club.

Why projection works in NYC

Element of surprise. Everyday architecture becomes show-stopping advertising that is impossible to miss.
Iconic backdrops. Clients like Makeup by Mario and King's Hawaiian projected near Grand Central and the Brooklyn Bridge.
Flexible. A grassroots option with an incredible amount of flexibility and awareness, perfect for an event, a product launch or your social media game.
Buzz. Paired with other experiential elements, your brand will be the buzz for days. The Builder's Ukraine NYC projection was shared by President Zelenskyy with his 7.3 million followers.

How it works

1. Plan. We scout high-traffic, high-visibility locations for your audience and your goals.
2. Create. Choose static images, full-motion videos, live streaming or photo slides. Multiple artworks can rotate across locations, as Ditto did around Manhattan.
3. Deliver art. Email final artwork to your GoGORILLA campaign manager via Dropbox, Google Drive, WeTransfer or as an attachment.
4. Light it up. We project at night and send you photos and video of your campaign.

Artwork & add-ons

Questions about specs go to your GoGORILLA campaign manager or our production department at info@gogorillamedia.com. Want a bigger impact? Pair your projection with a Street Team, SMS triggers, gamification, product sampling, sidewalk advertising or video trucks that follow up your message at street level. The Daily Wire combined video projection with wildposting, sidewalk decals, street posters and sticky notes across Manhattan and Brooklyn.

New York projection advertising FAQ

What can you project?
Static images, full-motion videos, live streaming and photo slides. Have something else in mind? Try us.

Can you project on NYC landmarks?
Yes. We've projected near Grand Central Station, the Brooklyn Bridge, the Verizon Building, Times Square and the Empire State Building.

Can I run more than one artwork?
Yes. Multiple artworks can rotate across locations.

Can projection run over several nights?
Yes. Campaigns can run over several nights and multiple buildings.

Can you combine projection with other media?
Yes. Street teams, sampling, sidewalk advertising and video trucks are all available.

How do I send artwork?
Email it to your GoGORILLA campaign manager by Dropbox, Google Drive, WeTransfer or as an attachment.

Ready to light up New York?

Book a time with our NYC Projection Manager

Or email info@gogorillamedia.com
GoProjection by GoGORILLA Media